Sony Pictures Chief Issues Message to Cinema Operators

Sony Pictures Chief Issues Message to Cinema Operators Southeast Asia Home Amazon Deals Pro-tips by Codashop PC PS4 Xbox One Nintendo Mobile Entertainment EsportsMoreSearch Home More About IGN SEAContactAdvertisePressUser AgreementPrivacy PolicyCookie PolicyRSSIGN Southeast Asia is operated under license by Media Prima Digital Sdn Bhd Change Region United States United Kingdom Australia Africa Adria Serbian/Croatian Adria Slovenian Benelux / Dutch Brazil China / 中国 Czechia / Slovakia France Germany Greece / Ελλάδα Hungary India Israel Italy / Italia Japan / 日本 Korea / 한국 Latin America Middle East – English Middle East – الأوسطالشرق Nordic Poland Portugal Southeast Asia Spain / España Turkey / Türkiye world.ign.com Register / Login Register / Login Login Register Spider-Man: Across the Spider-Verse (Part Two) Sony Pictures Chief Issues Message to Cinema Operators "Get off the ad crack." This post might contain affiliation links. If you buy something through this post, the publisher may get a share of the sale. By Wesley Yin-Poole  Updated: April 14, 2026, 8:36 p.m. Related reads:MapleStorySEA Celebrates 20th Anniversary With Massive Summer Updates The boss of Sony Pictures has told cinema operators to cut back on trailers shown before the movie begins.As reported by Variety, Tom Rothman, Chairman and CEO of Sony Pictures Entertainment’s Motion Picture Group, told the audience at CinemaCon 2026 to “get off the ad crack.”“Get rid of the endless advertising and substantially shorten the long pre-shows,” Rothman said, before insisting cinemagoers “don’t even see the trailers” because they plan to arrive half an hour late hoping to skip all the faff.More like thisOpen Back Headphones: A Sound Experience Like No OtherSony Pictures held their showcase at CinemaCon 2026 overnight, and you can check out everything revealed here. Upcoming Sony Pictures movies include Spider-Man: Brand New Day, Spider-Man: Beyond the Spider-Verse, and The Legend of Zelda. It’s also working on a live-action Helldivers movie starring Jason Momoa.Photo by JC Olivera/Sony Pictures via Getty Images.Photo by Anna Webber/Getty Images for Prime Video.Wesley is Director, News at IGN. Find him on Twitter at @wyp100. You can reach Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me. Related reads:Spider-Man: Beyond the Spider-Verse ‘On Schedule,’ Producers Hype Up ‘Amazing New Things’ for Spot This post might contain affiliation links. If you buy something through this post, the publisher may get a share of the sale. In This Article