'Beep Boop Beep Boop': New Xbox Boss Asha Sharma Hits Back at Claim Her Social Media Account Is Run by AI, and Posts Her Gamertag

'Beep Boop Beep Boop': New Xbox Boss Asha Sharma Hits Back at Claim Her Social Media Account Is Run by AI, and Posts Her Gamertag Southeast Asia Home Amazon Deals Pro-tips by Codashop PC PS4 Xbox One Nintendo Mobile Entertainment EsportsMoreSearch Home More About IGN SEAContactAdvertisePressUser AgreementPrivacy PolicyCookie PolicyRSSIGN Southeast Asia is operated under license by Media Prima Digital Sdn Bhd (199901014126) Change Region United States United Kingdom Australia Africa Adria Serbian/Croatian Adria Slovenian Benelux / Dutch Brazil China / 中国 Czechia / Slovakia France Germany Greece / Ελλάδα Hungary India Israel Italy / Italia Japan / 日本 Korea / 한국 Latin America Middle East – English Middle East – الأوسطالشرق Nordic Poland Portugal Southeast Asia Spain / España Turkey / Türkiye world.ign.com Register / Login Register / Login Login Register Xbox Series X 'Beep Boop Beep Boop': New Xbox Boss Asha Sharma Hits Back at Claim Her Social Media Account Is Run by AI, and Posts Her Gamertag "For me it's Halo, Valheim, Goldeneye." This post might contain affiliation links. If you buy something through this post, the publisher may get a share of the sale. By Tom Phillips  Updated: Feb. 23, 2026, 6:14 p.m. Related reads:MapleStorySEA Celebrates 20th Anniversary With Massive Summer Updates Microsoft’s new gaming boss Asha Sharma has begun chatting on social media with Xbox fans — and responding to comments regarding her perceived lack of gaming knowledge and background in AI.More like thisOpen Back Headphones: A Sound Experience Like No OtherSharma began posting on Twitter/X last Friday, just hours after IGN exclusively broke the news that Sharma had been picked by Microsoft boss Satya Nadella to replace veteran Xbox chief Phil Spencer. The seismic reshuffle also resulted in Sarah Bond’s resignation, while studios chief Matt Booty got a promotion.Amid a discussion of the best games ever, Sharma acknowledged she was “no XboxP3 [Phil Spencer]” when it came to gaming knowledge, but shared her own personal top three: “Halo, Valheim, Goldeneye.” Responding to one fan who listed Chrono Trigger as their all-time favorite, Sharma noted it had been “a long time” since she’d played the classic RPG. Responding to another user who told her “I don’t believe you. In fact, I think your account is an AI,” Sharma simply replied: “Beep Boop Beep Boop.”Sharma also shared her Xbox gamertag — AMRAHSAHSA — allowing users to go browse her recent gaming history. It appears the account unlocked its first achievement on January 15 of this year (the fittingly-named ‘Your Journey Begins’ from Halo: The Master Chief Collection), and has since been used to play 30 titles — most recently including Forza Horizon 5 over the weekend. Amid a fair bit of dabbling on Minecraft and Vampire Survivors, the account has collected the majority of the achievements in narrative-led games such as Firewatch, Gone Home and What Remains of Edith Finch, as well as indie adventure A Short Hike and brick-breaking roguelite BALL x PIT.Back on social media, Sharma responded to Xbox’s official acknowledgement of her announce with the teasing: “Should bring the blade dashboard?” and had time to react to one fan’s autotuned “song” bemoaning Spencer’s departure and replacement with Sharma “who nobody knows.”?— Asha (@asha_shar) February 21, 2026 IGN has much more on Sharma’s arrival and the departure of Phil Spencer including the many farewells to him from veteran developers, Spencer’s personal words to the Xbox community following his departure, and Sharma’s own responses to initial concerns around her recent AI work and lack of gaming industry job experience. Image credit: MicrosoftTom Phillips is IGN’s News Editor. You can reach Tom at tom_phillips@ign.com or find him on Bluesky @tomphillipseg.bsky.social Related reads:What Happened to Xbox President Sarah Bond? Amid Phil Spencer’s Retirement and Asha Sharma’s Promotion, Long-Term Protégé Resigns This post might contain affiliation links. If you buy something through this post, the publisher may get a share of the sale. Comments Please enable JavaScript to view the comments. Ad ©2026 IGN Southeast Asia is operated under license by Media Prima Digital Sdn Bhd (199901014126) ‘