Unity boss who once called out the 'idiocy' of the metaverse now says his company's new AI tech 'will enable developers to prompt full casual games into existence with natural language only'

Unity boss who once called out the ‘idiocy’ of the metaverse now says his company’s new AI tech ‘will enable developers to prompt full casual games into existence with natural language only’ | PC Gamer Skip to main content Open menu Close main menu PC Gamer THE GLOBAL AUTHORITY ON PC GAMES US Edition UK US Canada Australia Subscribe Sign in View Profile Sign out Search Search PC Gamer Games Hardware News Reviews Guides Video Forum More PC Gaming Show PC Gamer Clips Software Codes Coupons Movies & TV Magazine Newsletter Affiliate links Meet the team Community guidelines About PC Gamer PC Gamer Magazine SubscriptionWhy subscribe?Subscribe to the world’s #1 PC gaming magTry a single issue or save on a subscriptionIssues delivered straight to your door or device From$1Subscribe now Don’t miss these AI This space MMO was coded by AI, is played by AI, and all us meatbags can do is watch them AI Microsoft AI CEO curiously omits ‘Microsoft AI CEO’ from list of white collar jobs that will be replaceable by AI in next 18 months Gaming Industry Over 50% of game developers now think generative AI is bad for the industry, a dramatic increase from just 2 years ago: ‘I’d rather quit the industry than use generative AI’ AI Microsoft CEO warns that we must ‘do something useful’ with AI or they’ll lose ‘social permission’ to burn electricity on it Platforms Open-source game engine Godot is drowning in ‘AI slop’ code contributions: ‘I don’t know how long we can keep it up’ MMO EVE Online rolls out ‘AI-powered assistance feature’ for new players, promises it ‘does not produce game content, create art, or replace creative work’ AI Microsoft’s head of AI doesn’t understand why people don’t like AI, and I don’t understand why he doesn’t understand because it’s pretty obvious AI Google’s new AI ‘world model’ has seemingly spooked videogame investors, but it’s hard to know what it will actually lead to Hardware Dell’s CES 2026 chat was the most pleasingly un-AI briefing I’ve had in maybe 5 years AI Between bots calling themselves ‘Mecha-Hitler’ and 95% of businesses realising they don’t know the point of AI, 2025 was the year the tech lost its shine even for the most blinkered execs AI ‘We’re actively embracing generative AI,’ Take-Two boss says, after previously expressing skepticism: ‘We have hundreds of pilots and implementations across our company’ AI Steam updates AI disclosure form to specify that it’s focused on AI-generated content that is ‘consumed by players,’ not efficiency tools used behind the scenes AI Rockstar co-founder compares AI to ‘mad cow disease,’ and says the execs pushing it aren’t ‘fully-rounded humans’ AI Disney’s embarrassing AI-generated Star Wars video of scrambled-up animals was the opening salvo in a year full of AI humiliation RPG Baldur’s Gate 3 developer Larian defends itself as fans react to generative AI use: ‘I’m not entirely sure we are the ideal target for the level of scorn’ PopularNEW: PC Gamer Clips!Arc RaidersBest PC gearFalloutGame Quizzes Software AI Unity boss who once called out the ‘idiocy’ of the metaverse now says his company’s new AI tech ‘will enable developers to prompt full casual games into existence with natural language only’ News By Andy Chalk published 17 February 2026 Matthew Bromberg says the new Unity AI will be showcased at GDC in March. 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Subscribe to our newsletter Just a couple weeks after Google seemingly spooked game company investors with its AI-powered “world model” Project Genie, engine maker Unity says it’s chasing the same digital dragon, and that “AI-driven authoring” will be one of its major focuses in 2026.”At the Game Developer Conference in March, we’ll be unveiling the beta of the new upgraded Unity AI, which will enable developers to prompt full casual games into existence with natural language only, native to our platform, so it’s simple to move from prototype to finished product,” Unity CEO Matthew Bromberg said during Unity’s Q4 financial results last week (via Game Developer).Unity’s new AI assistant “will lower the barrier to entry, raise productivity for existing users and democratize game development for non-coders,” Bromberg said. “Our goal is to remove as much friction from the creative process as possible, becoming the universal bridge between that first spark of creativity and a successful, scalable and enduring digital experience.” Related articles ‘We’re actively embracing generative AI,’ Take-Two boss says, after previously expressing skepticism: ‘We have hundreds of pilots and implementations across our company’ Google’s new AI ‘world model’ has seemingly spooked videogame investors, but it’s hard to know what it will actually lead to Ubisoft says AI is ‘as big a revolution for our industry as the shift to 3D,’ its magical AI