Former EA chief Peter Moore says his game industry style of PR irritated his bosses at Liverpool FC, and that's partly why he's not the CEO of Liverpool FC anymore

Former EA chief Peter Moore says his game industry style of PR irritated his bosses at Liverpool FC, and that’s partly why he’s not the CEO of Liverpool FC anymore | PC Gamer Skip to main content Open menu Close main menu PC Gamer THE GLOBAL AUTHORITY ON PC GAMES US Edition UK US Canada Australia Subscribe Sign in View Profile Sign out Search Search PC Gamer Games Hardware News Reviews Guides Video Forum More PC Gaming Show PC Gamer Clips Software Codes Coupons Movies & TV Magazine Newsletter Affiliate links Meet the team Community guidelines About PC Gamer PC Gamer Magazine SubscriptionWhy subscribe?Subscribe to the world’s #1 PC gaming magTry a single issue or save on a subscriptionIssues delivered straight to your door or device From$1Subscribe now Don’t miss these Graphics Cards ‘The reason why we’re so beloved in the videogame industry and we’re so deep in it still is, in a lot of ways, we created the modern videogame industry’ says Nvidia CEO Huang Gaming Industry Sega says yeah you’re all real nice about our games—but you sure ain’t buying them FPS RIP Highguard: In a better world, an FPS is allowed to be unpopular FPS Highguard’s failure is emblematic of something that has tormented videogame investors for years now: past live service hits do not equal future live service hits FPS Highguard didn’t flop RPG You can blame some of Deus Ex: Invisible War’s console limitations on the publisher’s ‘weird theories that FPS games don’t sell or RPGs don’t sell’ FPS Highguard director shares stats and thoughts on the game’s failure, denies conspiracy theories about where it all went wrong: ‘Nobody will know the true story of the studio or game’ Hardware Microsoft’s CEO insists that Xbox, ‘at its best, lifts the entire company’ and that it will ‘always’ invest in gaming Assassin’s Creed Former Assassin’s Creed and Far Cry director says Ubisoft ‘became very allergic’ to new games, which contributed to a ‘talent drain’ FPS Highguard developers were surprised by layoff notices, new report says: They thought they’d have at least a few months to work on it but when Tencent ended funding, there was nothing left FPS ‘Ultimately, we could have made a different trailer’: Highguard CEO responds to that poorly-received Game Awards reveal FPS Geoff Keighley shouldn’t be blamed for Highguard’s failure, Larian publishing boss says: ‘There are genuine villains in this industry but I just don’t see them here’ FPS Laid-off Highguard developer cuts loose on the reaction to the infamous Game Awards reveal trailer: ‘We were turned into a joke from minute one’ Gaming Industry 3 months after laying off a bunch of people, Splash Damage has become ‘Splash Damage Group’ and acquired another studio Action Build A Rocket Boy dumpster fire flares up in exciting new ways as its co-CEO reportedly claims the ‘guys who’ve been sabotaging MindsEye’ have been identified—and will be demonized via an in-game spy mission Trending NEW: PC Gamer Clips! Marathon Arc Raiders Best PC gear Quizzes Games Former EA chief Peter Moore says his game industry style of PR irritated his bosses at Liverpool FC, and that’s partly why he’s not the CEO of Liverpool FC anymore News By Andy Chalk published 10 March 2026 “I felt that not being cold and distant, which the football club was with absentee American owners, was the way to go. My American owners did not agree.” When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Susan Goldman/Bloomberg via Getty Images) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter PC Gamer Get the PC Gamer Newsletter Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team. 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Subscribe to our newsletter Before there was Phil Spencer—thematically speaking, that is—there was Peter Moore: charismatic, engaged, and very high profile, at least by the standards of your typical game industry exec. He rolled up his sleeve to reveal the Halo 2 release date tattooed on his arm at E3 2004, for instance, an act he followed up a couple years later with Grand Theft Auto 4.Moore left the game industry in 2017, parting ways with Electronic Arts to become CEO of famed football club Liverpool FC. He had a successful run—Liverpool won the UEFA Champions League, FIFA Club World Cup and the Premier League during his tenure—but his contract was not renewed, and in 2020 he was replaced.One of the big challenges he faced during his time with the club, he explained in an interview with The Game Business, is that the style of public relations that served him so well in the game business did not make a good impression on the team’s owners.Article continues below You may like Top football manager reminds football media that real football ‘is not Football Manager, unfortunately’ ‘Father of the Xbox’ predicts the end following Phil Spencer’s exit: The new CEO will be ‘a palliative care doctor who slides Xbox gently into the night’ ‘We’re going to make some horrendous mistakes,’ Peter Molyneux says about his upcoming swan song Masters of Albi