Brendan Greene says AI content is ruining the internet because it's 'a loop, LLMs are scanning this junk, and then that becomes truth… it's like a race to the middle of sh*t'

Brendan Greene says AI content is ruining the internet because it’s ‘a loop, LLMs are scanning this junk, and then that becomes truth… it’s like a race to the middle of sh*t’ | PC Gamer Skip to main content Open menu Close main menu PC Gamer THE GLOBAL AUTHORITY ON PC GAMES US Edition UK US Canada Australia Subscribe Sign in View Profile Sign out Search Search PC Gamer Games Hardware News Reviews Guides Video Forum More PC Gaming Show PC Gamer Clips Software Codes Coupons Movies & TV Magazine Newsletter Affiliate links Meet the team Community guidelines About PC Gamer PC Gamer Magazine SubscriptionWhy subscribe?Subscribe to the world’s #1 PC gaming magTry a single issue or save on a subscriptionIssues delivered straight to your door or device From$1Subscribe now Don’t miss these Resident Evil Leon Kennedy’s voice actor doesn’t believe AI can replace human performances, and paying ‘for an actor’s voice session is not that big of a deal’ for games as big as Arc Raiders Graphics Cards ‘The reason why we’re so beloved in the videogame industry and we’re so deep in it still is, in a lot of ways, we created the modern videogame industry’ says Nvidia CEO Huang Gaming Industry For the first time in years, there are no blockchain gaming talks at GDC AI Microsoft CEO says ‘I look at all agents as users’, and that means AI ones too, as each agentic bot ‘will have its own identity’ Platforms Open-source game engine Godot is drowning in ‘AI slop’ code contributions: ‘I don’t know how long we can keep it up’ AI Microsoft CEO warns that we must ‘do something useful’ with AI or they’ll lose ‘social permission’ to burn electricity on it World of Warcraft World of Warcraft: Midnight’s lead composer feels ‘very lucky and happy that we’re not using generative AI’ Gaming Industry Over 50% of game developers now think generative AI is bad for the industry, a dramatic increase from just 2 years ago: ‘I’d rather quit the industry than use generative AI’ AI A human software engineer rejected an AI agent’s code change request, only for the AI agent to retaliate by publishing an ‘angry’ blog about him Board Game Blood Bowl creator Jervis Johnson agrees with Games Workshop’s AI ban, says ‘it allows you to be a bit lazy and not put in the effort’ Third Person Shooter Congrats, you played yourself, Arc Raiders’ machines aren’t actually learning: ‘That’s just the way we author them’ AI Steam updates AI disclosure form to specify that it’s focused on AI-generated content that is ‘consumed by players,’ not efficiency tools used behind the scenes AI Microsoft CEO Satya Nadella says it’s time to stop talking about AI ‘slop’ and start talking about a ‘theory of the mind that accounts for humans being equipped with these new cognitive amplifier tools’ AI Nvidia CEO Jensun Huang critiques ‘well respected people who have painted a doomer narrative’ around AI right after saying ‘I guess someday we will have God AI’ AI Todd Howard says AI’s ‘not a fad’ but ‘we’re not using it to generate anything… that handcrafted human intention, is what makes things special, and that’s where we want to be’ Trending NEW: PC Gamer Clips! Marathon Arc Raiders Best PC gear Quizzes Software AI Brendan Greene says AI content is ruining the internet because it’s ‘a loop, LLMs are scanning this junk, and then that becomes truth… it’s like a race to the middle of sh*t’ News By Rich Stanton Contributions from Joshua Wolens published 10 March 2026 “How can you trust stuff that says at the bottom you need to fact-check all the answers I’m giving you?” When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Warner Bros.) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter PC Gamer Get the PC Gamer Newsletter Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team. 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Subscribe to our newsletter The next issue of PC Gamer magazine features an interview with Brendan Greene, perhaps better-known as PlayerUnknown, about his career in game development thus far, the wider landscape, and what PlayerUnknown Productions is up to over in Amsterdam.PC Gamer’s Joshua Wolens at one point asks Greene about his prediction that the future of computing will be more local than we think, given that much of what we see from big tech right now is trending in the opposite direction: whether that’s cloud stuff, AI slop taking over the internet, or even just the fact that physical components for an actual local computer are becoming incredibly expensive. Does Greene still think the tide can turn on that?”Yeah I don’t know,” says Greene. “I think a lot of the LLMs out there are non-deterministic, which I just don’t get. Like, how can you trust stuff that says at the bottom you need to fact-check all the answers I’m giving you? Because it could just hallucinate, and it does hallucinate, and what 20% of online interactions are artificial, and the amount of news that’s now generated by LLMs is staggeringly high.”Article continues below You may like ‘I f**king hate gen AI art,’ Hooded Horse chief says: ‘If