Major industry survey finds that, surprise surprise, 9/10 game devs think generative AI use should be more fully disclosed on Steam

Major industry survey finds that, surprise surprise, 9/10 game devs think generative AI use should be more fully disclosed on Steam | PC Gamer Skip to main content Open menu Close main menu PC Gamer THE GLOBAL AUTHORITY ON PC GAMES US Edition UK US Canada Australia Subscribe Sign in View Profile Sign out Search Search PC Gamer Games Hardware News Reviews Guides Video Forum More PC Gaming Show PC Gamer Clips Software Codes Coupons Movies & TV Magazine Newsletter Affiliate links Meet the team Community guidelines About PC Gamer PC Gamer Magazine SubscriptionWhy subscribe?Subscribe to the world’s #1 PC gaming magTry a single issue or save on a subscriptionIssues delivered straight to your door or device From$1Subscribe now Don’t miss these Gaming Industry Over 50% of game developers now think generative AI is bad for the industry, a dramatic increase from just 2 years ago: ‘I’d rather quit the industry than use generative AI’ AI Steam updates AI disclosure form to specify that it’s focused on AI-generated content that is ‘consumed by players,’ not efficiency tools used behind the scenes AI It’s not weird to want a generative AI disclosure on games AI Major investor is ‘shocked and sad’ that the games industry is ‘demonizing’ generative AI Third Person Shooter ‘We don’t use AI…to replace people,’ claims Arc Raiders CEO, without actually explaining what they do use it for AI ‘I f**king hate gen AI art,’ Hooded Horse chief says: ‘If we’re publishing the game, no f**king AI assets’ AI ‘We’re not planning on making absolute statements in either direction,’ GOG boss says about generative AI, leading supporters to make some absolute statements in one very specific direction: ‘Absolutely terrible response’ RPG Larian swears off gen AI concept art tools and says ‘There is not going to be any GenAI art in Divinity,’ but it’s still ‘trying [AI] things out across departments’ AI Company that makes generative AI-powered NPCs reports that 95% of players enjoy their generative AI-powered NPCs AI Stellar Blade’s director says AI can see ‘one person can perform the work of 100 people’ but that won’t wind up in job losses, somehow Gaming Industry ‘We will f*ck up’: The publisher of Against the Storm and Manor Lords is committed to keeping generative AI out, but it’s easier said than done AI Garry’s Mod creator says programmers over-relying on AI is like using too much porn: ‘You lose your ability to ejaculate using your imagination’ Sim Understandable AI paranoia has inspired a developer to change the handcrafted character art in its upcoming sim: ‘They look a bit AI’ Games It’s more important than ever to call out developers for egregious AI usage next year if we want videogames to remain interesting AI ‘We’re actively embracing generative AI,’ Take-Two boss says, after previously expressing skepticism: ‘We have hundreds of pilots and implementations across our company’ PopularNEW: PC Gamer Clips!MarathonGDCBest PC gearQuizzes Software AI Major industry survey finds that, surprise surprise, 9/10 game devs think generative AI use should be more fully disclosed on Steam News By Rich Stanton published 20 March 2026 But “in the near future, players will no longer care and then we won’t disclose it anymore.” When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Warner Bros.) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter PC Gamer Get the PC Gamer Newsletter Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. You are now subscribed Your newsletter sign-up was successful Want to add more newsletters? Every Friday GamesRadar+ Your weekly update on everything you could ever want to know about the games you already love, games we know you’re going to love in the near future, and tales from the communities that surround them. Signup + Every Thursday GTA 6 O’clock Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O’clock experts. Signup + Every Friday Knowledge From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what’s on the horizon. Signup + Every Thursday The Setup Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more. Signup + Every Wednesday Switch 2 Spotlight Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo’s new console each week, bring you up to date on the news, and recommend what games to play. Signup + Every Saturday The Watchlist Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we’ve got you covered. Signup + Once a month SFX Get sneak previews, exclusive competitions and details of special events each month! Signup + An account already exists for this email address, please log in. Subscribe to our newsletter A major new survey by GamesIndustry.biz has found, among many other things, that almost nine out of ten workers in the games industry (88.4%) believe Valve should force developers to declare any generative AI usage. This comes shortly after Valve updated Steam’s AI disclosure policy in January to specify a focus on AI-generated content that is “consumed by players,” rather than “efficiency gains” from AI use behind-the-scenes.The GIBiz survey found that almost half of respondents disagreed with this policy change. The question asked was “Do you agree with Valve’s approach of requiring developers to declare AI use only for content ‘consumed by players’, rather than for efficiency tools?” 48.7% of respondents said “no”, 32.1% said “yes”, and 19.2% responded “maybe or don’t know.”76.8% of respondents said they would self-declare AI usage, even if it was only involved in concept work or used for efficiency purposes, on their game’s Steam page. Things get murkier when developers are asked precisely what kind of AI disclosures they would find appropriate: 51.9% believe a checklist approach would work best, with games specifying to players exactly how AI was used, with 13.7% saying a full and detailed disclosure should accompany every game. 28.4% thought a simple yes or no disclosure was fine.Article continues below You may like Over 50% of game developers now think generative AI is bad for the industry, a dramatic increase from just 2 years ago: ‘I’d rather quit the industry than use generative AI’ Ste