Sony takes cancelling things to a whole new level by cancelling the car it was making with Honda

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Subscribe to our newsletter Afeela was unveiled in 2023 as a joint venture between Sony and Honda that, simply put, mashes up an EV with all sorts of dubious media features: “Mobility as a Creative Entertainment Space” is how the Afeela website describes it, promising “an emotional experience that is like being in a private theater immersed in sound and visuals.” Frankly I think that’s about the last thing any sane person would want when they’re hustling 2,000 kilograms of steel and electricity down a busy highway, but it doesn’t matter now because the whole thing has been scrapped.The cancellation of the Afeela project wasn’t due to any specific issues with the car itself, but was rather “a result of Honda’s reassessment of its automobile electrification strategy announced on March 12, 2026,” Sony and Honda said in a joint statement.That March 12 announcement saw the cancellation of three Honda EV models that had been planned for production in North America, driven by a combination of US tariff policies and easing of fossil fuel regulations, and shifts in the Asian market, including increased competitiveness from Chinese manufacturers.Article continues below You may like ‘Continuing to sell this product is no longer sustainable’: Ayaneo has suspended pre-orders of its uber-powerful Next 2 gaming handheld after costs approached ‘twice the price we originally set’ Bloomberg claims ‘rampant AI demand for memory’ is forcing Sony to consider pushing back the launch of its next-gen PlayStation