Capcom says it 'will not implement assets generated by AI into our game content,' but still plans to use AI to 'enhance efficiency and boost productivity' in game development

Capcom says it ‘will not implement assets generated by AI into our game content,’ but still plans to use AI to ‘enhance efficiency and boost productivity’ in game development | PC Gamer Skip to main content Open menu Close main menu PC Gamer THE GLOBAL AUTHORITY ON PC GAMES US Edition UK US Canada Australia Subscribe Sign in View Profile Sign out Search Search PC Gamer Games Hardware News Reviews Guides Video Forum More PC Gaming Show PC Gamer Clips Software Codes Coupons Movies & TV Magazine Newsletter Affiliate links Meet the team Community guidelines About PC Gamer PC Gamer Magazine SubscriptionWhy subscribe?Subscribe to the world’s #1 PC gaming magTry a single issue or save on a subscriptionIssues delivered straight to your door or device From$1Subscribe now Don’t miss these RPG Crimson Desert team apologizes after players find AI art in the game: ‘Our intention has always been for any such assets to be replaced’ Third Person Shooter ‘We don’t use AI…to replace people,’ claims Arc Raiders CEO, without actually explaining what they do use it for AI ‘I f**king hate gen AI art,’ Hooded Horse chief says: ‘If we’re publishing the game, no f**king AI assets’ RPG Larian swears off gen AI concept art tools and says ‘There is not going to be any GenAI art in Divinity,’ but it’s still ‘trying [AI] things out across departments’ AI Steam updates AI disclosure form to specify that it’s focused on AI-generated content that is ‘consumed by players,’ not efficiency tools used behind the scenes Graphics Cards Capcom and Ubisoft developers surprised by DLSS 5 announcement: “We found out at the same time as the public” Action Ex-Blizzard president says gamers need to ‘man up’ over AI usage in games after Crimson Desert devs issue apology Gaming Industry Over 50% of game developers now think generative AI is bad for the industry, a dramatic increase from just 2 years ago: ‘I’d rather quit the industry than use generative AI’ AI ‘We’re actively embracing generative AI,’ Take-Two boss says, after previously expressing skepticism: ‘We have hundreds of pilots and implementations across our company’ AI Major investor is ‘shocked and sad’ that the games industry is ‘demonizing’ generative AI AI Stellar Blade’s director says AI can see ‘one person can perform the work of 100 people’ but that won’t wind up in job losses, somehow AI DLSS 5 clearly overwrites game characters with AI beauty standards, but Nvidia says devs have ‘artistic control’ Gaming Industry Krafton’s new chief AI officer says the company ‘uses AI as a tool to amplify human imagination and creativity, not replace it’ 3 months after it announced a hiring freeze and launched a voluntary resignation programme Third Person Shooter Even after its success, Embark design lead is still lukewarm on AI usage for Arc Raiders: ‘I don’t think it’s fallen any way or the other’ AI Games Workshop says its senior managers aren’t excited about AI, prohibits its use and laments that it’s ‘included on our phones or laptops whether we like it or not’ Popular PC Gamer ClipsCrimson DesertMarathonBest PC gearGDCQuizzes Gaming Industry Capcom says it ‘will not implement assets generated by AI into our game content,’ but still plans to use AI to ‘enhance efficiency and boost productivity’ in game development News By Lincoln Carpenter published 23 March 2026 Capcom told its investors that its players won’t be presented with any AI-generated assets, but it’s unclear where it draws the line. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Capcom) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Email Share this article 3 Join the conversation Follow us Add us as a preferred source on Google Newsletter PC Gamer The biggest gaming news, reviews and hardware deals Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. You are now subscribed Your newsletter sign-up was successful Want to add more newsletters? 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Signup + Every Wednesday Switch 2 Spotlight Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo’s new console each week, bring you up to date on the news, and recommend what games to play. Signup + Every Saturday The Watchlist Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we’ve got you covered. Signup + Once a month SFX Get sneak previews, exclusive competitions and details of special events each month! Signup + An account already exists for this email address, please log in. Subscribe to our newsletter Earlier today, Capcom published its summary of a February 2026 online investor information session. Asked during the briefing to detail its plans for AI usage in game development, Capcom said it won’t use game assets generated by AI, but intends to “actively” use generative AI to improve its game development workflows.”We will not incorporate assets generated by AI into our game content,” Capcom said in its investor Q&A summary (via machine translation). “However, we do intend to actively utilize such technologies to enhance efficiency and boost productivity within our game development processes.” (Image credit: Capcom)Capcom said it is “currently evaluating potential applications” of generative AI technologies “across various disciplines,” including graphics, sound, and programming.Article continues below You may like Crimson Desert team apologizes after players find AI art in the game: ‘Our intention has always been for any such assets to be replaced’ ‘We don’t use AI…to replace people,’ claims Arc Raiders CEO, without actually explaining what they do use it for ‘I f**king hate gen AI art,’ Hooded Horse chief says: ‘If we’re publishing the game, no f**king AI assets’ While it’s tempting to read the timing of the company’s AI statement as an attempt